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Amazon PPC

Esmail Hanif March 20, 2023

What Determines Your Amazon PPC Cost

Many sellers new to Amazon Ads wonder how much their Amazon PPC will cost. While it may not be straightforward to establish at the start, it’s important to know what...

Trellis Supercharges the 4Ps of Marketing With the World’s First  Merchandising Platform for Amazon Sellers

eCommerce

Trellis Team March 14, 2023

Trellis Launches the First  4P Platform for Amazon Sellers

March 14th, 2023 – ECommerce merchandising company, Trellis, launches the first 4P (marketing mix) automation platform enabling Amazon Sellers to grow profits in one place.  Building off of their best-in-class advertising...

Selling on Walmart Marketplace

eCommerce

Esmail Hanif February 28, 2023

Selling on Walmart Marketplace is Easier Than You Think

Entering a new marketplace as a seller can be daunting, especially when you lack knowledge about the platform. You may wonder if it’s even worth the investment. But, when it...

Press Release: Trellis to Provide Supercharged Walmart Advertising With Best-in-Class AI and Automation

Platform News

Trellis Team February 7, 2023

Trellis to Provide Supercharged Walmart Advertising With Best-in-Class AI and Automation

Trellis announced today that they are deploying their AI through the Walmart Connect API to automate key components of the Walmart advertising platform. As a Walmart Platform Partner in the...

Selling on Walmart vs Amazon Marketplaces in 2023

Amazon PPC

Esmail Hanif January 27, 2023

Selling on Walmart vs Amazon Marketplaces in 2023

When it comes to selling on online marketplaces, Amazon and Walmart are the biggest eCommerce platforms. While the two giants offer a wide range of audiences and advanced eCommerce infrastructures,...

9 Reasons Why You Should Sell on Walmart Marketplace in 2023

eCommerce

Esmail Hanif January 12, 2023

9 Reasons to Sell on Walmart Marketplace in 2023

Despite the slowdown in demand due to the risk of recession ahead, the eCommerce industry has been growing fast. While online sales have increased in the post-pandemic era, it gives...

Walmart Advertising Strategy

Blog

Geoffrey Martlin January 9, 2023

The Essential Intro to Walmart Advertising Automation

If you’re looking to take your eCommerce business to the next level, Walmart’s marketplace is a prime destination for sellers. With over 200 million active customers and a strong brand...

Launching a product on Amazon successfully is challenging, especially in today’s uncertain market. According to Marketplace Pulse, Amazon has around 6.3 million total sellers, with over 2 million active sellers last year. Thousands of products are launched every day, leading to fierce competition. Surviving in such a competitive market with changing trends and dynamics requires strategy and adapting. A successful launch also requires a process. It is not always a matter of listing your product, but how you launch and persistently market the product. If you are new to Amazon selling or have already been selling on Amazon, you will find out what strategies will work in 2023 for a product launch. Product Research The first step is evaluating the product, the target market, and the competitors. It is crucial to do product research and validate the product before launching one. Product research means analyzing the fundamentals of the product such as market demand, profitability, suppliers, delivery, and the target audience. No matter what type of seller you are, private label, dropshipper, or retail arbitrage, product research validates the chances of the product being a success. Even the most advanced sellers understand the importance of product research and spend time, money, and resources in identifying one. Here are so important aspects to focus on when doing a product research Determine Cost & Profit Price factors heavily into Amazon product ranking and in some cases, winning the buy box. While you don't always want to be the cheapest retailer, you should provide the highest value in the product to still earn profits. Determining your competitors' prices and identifying potential ACoS can be a good start to understanding if the product will be profitable in the future. However, there are various pricing strategies to execute depending on the product type. You can start to determine your pricing by understanding your manufacturing and sourcing cost. Product Sourcing Product sourcing and related supplier logistics have also become a huge factor since the pandemic. Sometimes access to the best supplier with a high-quality product can be the key differentiator for a successful product launch. Some common methods of sourcing products for Amazon include Alibaba.com, dropshipping, auctions, online arbitrage, and various marketplaces. However, if you already working with suppliers, manufactuers, or sell in a particular category, yo can utilize the relationship to create more creative products to stand out from the competition. If you sell trending products, then your research phase neeeds to be quicker to get ahead of the market. The top-selling categories on Amazon are dynamic and will change with the seasons and trends. You can get more ideas for your new products or existing ones through keyword research. Keyword Research Using keywords that resonate with your products is essential to increase the ranking and sales on Amazon. You can use keyword research tools to search specific keywords you want. Usually, there are two goals of keyword research; understanding the competition and the volume of searches. By using both, you can understand if the keyword is too saturated. Try our listing analyzer to see what keywords you should be using. Content Optimization Once you know what products and keywords to focus on, you can start your product listing which includes the SEO factors, A+ Content, and the brand story. SEO: Title, Bullets, and Description The SEO component may not necessarily help with the initial launch, but an optimized product listing sets up the product for long-term success and better organic ranking. The product name or title is a critical measure of relevance for Amazon and search engines. It should match the physical packaging of the product and grab customers' attention. Check the Amazon product title requirements and follow the criteria to avoid missing out on the best practices that can lead to search suppressions. Bullet points also contribute to the visibility of the product. Use your keywords in the bullet points to improve the chances of ranking higher. Additionally, descriptions should have detailed information about the features and usage to enable customers to identify, evaluate, and purchase the products. It is here that you should highlight the specific product information that does not appear anywhere in the listing. Product Images + Video Adding images and videos of your product in your listing improves your customer experience and will surely increase the overall conversion rate. Images and videos allow you to display information in a more visual way. The customers will discover the benefits and features faster and more interactively. For videos, you can add a compelling call to action at the end to encourage the viewer's purchase after completing the Video. Try out Trellis’ built-in video maker and create product videos within minutes. A+ Content Using Amazon A+ Content (formerly Enhanced Brand Content) is the perk sellers enjoy after signing up for the Amazon Brand Registry. It enables you to tell your brand story with enhanced images, product comparisons, infographics, and more visual ways to display features and benefits. A+ Content can increase your conversion rate anywhere from 10% to 200%. Marketing Once you have an SEO-optimized product listing with A+ Content, marketing becomes more cost-effective. Especially when you use the right marketing strategies. Some of these strategies include: Promotions Instead of sitting and waiting you can launch your product with the Amazon Promotions feature to push your products, increase reviews, and generate early sales. This includes the use of coupons, deals, discounts, and more. Promotions can be especially effective in combination with Amazon advertising. PPC Amazon Ads can boost your product visibility, get quick traffic, and help you rank higher organically. Improving your ranking takes time but sending traffic to products speeds up that process by helping Amazon see the value your product brings to its customers. Even if you have a newly launched brand, Amazon PPC campaigns are the best bet to ensure both product and brand visibility. If you don’t know how to create Amazon Ad campaigns manually, then try auto-campaigns. They can help you create campaigns quickly using bidding strategies and top-performing keywords. If you are a more advanced seller that wants to take market share away from your competitors you may want to automate your Amazon PPC. Social Buzz Outside the Amazon ecosystem, social media is another great tool to promote your Amazon products. Consumers constantly share information, reviews, ideas, and questions about eCommerce products looking for social proof. To create a buzz about your product, you can use social media influencers to send traffic to your products. Amazon also offers an Amazon affiliate program to motivate influencers to make a percentage on every product sale. Analyze The Amazon product launch strategy does not stop after promoting your product. The ranking doesn't hold forever, and your traffic stream from other channels will drop with time. It is best to continue analyzing your product performance to keep taking steps towards making sales and growing the business. A/B Testing After launching the product and all the marketing campaigns, your click-through rate and conversion rate can help you identify what to improve on. Through A/B testing, you can check what target keywords and ASINs performed well. Advertising automation can help you analyze and optimize campaigns faster. Whereas for the overall listing, you can evaluate the title, main image, and pricing through click-through rate. As you improve the appeal of your listing you can increase your conversion rate by adjusting your A+Content and increasing reviews. Reviews Making sales is not enough when selling on Amazon. You need to make sure to collect reviews along the way. More positive reviews will potentially increase the conversion rate giving consumers a sense of trust. If you get negative reviews, make sure you acknowledge, and accommodate with better customer service. Poor reviews can also help you understand the areas you need to improve upon. Therefore, striving for positive product listing is going to be an ongoing journey. Consequently, better reviews can help you with a more cost effective PPC campaign and likely do better than one with fewer positive reviews. Inventory Managing inventory and analyzing sales velocity is something many sellers struggle with, especially after the pandemic and uncertain supply chains. Always estimate your sales and prepare to restock your inventory ahead of time to avoid delays. While it is common to feel tempted to wait until the last minute, you risk running out of inventory before replenishing. An effective inventory management can help mitigate the risk of running out of stock and negatively impact your product rankings and sales. If you want to maximize your profits while on low inventory, learn how Dynamic Pricing works. Wrapping Up All the above steps in the Amazon product launch guide should help you launch successfully, rank higher, and generate more sales. Thorough product research will save you money in launching the right product. A well-optimized product listing will convert traffic better and set it up for long-term success. Marketing products through various channels can send relevant traffic with purchase intent. And, analyzing the results through testing and optimizing can make the product launch a continued success. For products that you have already successfully launched try growing them with the Amazon Flywheel. If you want to launch your product using automation, Trellis can help you create Amazon Ad campaigns and optimize for growth. Book a demo with us today to get started.

Amazon PPC

Esmail Hanif December 15, 2022

Amazon Product Launch Guide 2023

Launching a product on Amazon successfully is challenging, especially in today’s uncertain market. According to Marketplace Pulse, Amazon has around 6.3 million total sellers, with over 2 million active sellers...

How Amazon Hub Counter Can Get More Traffic, Sales, & Brand Visibility?

eCommerce

Trellis Team December 14, 2022

How Amazon Hub Counter Can Get More Traffic, Sales, & Brand Visibility?

As a local retail outlet, you always need more traffic coming into your store. Most retail businesses want to become the most popular ones in their locality. However, it’s not...

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